PaddingtonNow new brand for Paddington’s Business Improvement District
08 August 2014
We are proud to reveal our new brand, reflecting the future direction of the Paddington area. The BID becomes known as PaddingtonNow, embracing our role as a champion for the 350 businesses across 34 streets located to the west, south and east of Paddington Station with Praed Street as its anchor and large scale change on its doorstep.
The aim of PaddingtonNow’s new bold corporate identity is to capture the forward-looking spirit of the BID area, with a host of activities and initiatives in the pipeline. These include a new series of business networking events uniting major London stakeholders with the local business community; this Autumn will see the launch of the area’s first ever magazine – a celebration of why Paddington is a great place to live, work and play.